“We want to be the best, not the largest. That’s the most important thing. We’re not trying to own the world. I think the challenge for us is to do things in a different way than the people and see smiling faces on our employees and smiling faces on our customers.”
The way Eliot measures the company success—“with smiles. And, if that’s your motivation rather than just bottom line, then the bottom line comes anyway. It really does.”
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