John has $100. With this money, he could buy 1 limited edition Mickey Mouse toy. This is a straight forward business: you buy from the seller with the money you have, nothing special. Since the objective of the seller, Harry is to sell buyer more, so he could earn more, he stretch his head day and night to find out a way to increase his sales. One day, he pops up with a great idea: by installment payment scheme, sure the sales could be increase since it creates an illusion to the buyer that his affordability is increase. On the next day, he promotes his idea to his buyer, Ken that by only laying $100, he could get 2 limited edition Mickey Mouse toys instead of 1. Enticed by this temptation and without hesitate, Ken buys 2 toys with the same amount as John did yesterday. But, how Harry could sell 2 toys with the total price of $200 by only accepting $100 from Ken? It’s an arrangement Harry made for Ken with Tom, who is a financier of the deal. Of course, in business, every cent counts. In order to finance Ken, Ken has to repay back $100 plus interest charge.
Since the scheme gets an overwhelming response from the buyers, Harry promotes similar scheme to his buyers: with less money, you could get more. Besides that, he also promotes another scheme: the buyers who willing to rent out their toys will be paid and this is known as rental. The rental paid would be 25 cents per month. Due to this attraction, Lisa buys 5 toys, Helen 10 toys, Peter 20 toys, all with same amount: $100. Best of all, every buyers could rent out their toys to receive rental. Everyone gets what he/she wants, everyone happy. It seems in a happy ending NeverLand.
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